Home » About Us
Welcome to Ailice Jewelry

Every great journey begins with a spark—and ours was lit by two souls who saw more in jewelry than just adornment. In 2005, Sarah and Eric, a couple with decades of combined experience navigating the complexities of international trade, turned their lifelong passion for fine jewelry into a venture rooted in purpose. What started as a small trading firm was never just a business; it was a promise to bridge their global trade acumen with the artistry of jewelry that speaks to hearts—starting with serving the discerning markets of Europe and the U.S., where their focus on high-end TV shopping collections quickly set them apart.

What made that promise tangible? Obsession with the details that others overlook. For Sarah and Eric, “quality” wasn’t a buzzword—it was inspecting every gemstone setting for precision, refining designs until they balanced elegance with wearability, and anticipating market trends to deliver new collections that didn’t just follow fads, but defined them. This relentless focus on craftsmanship and innovation fueled rapid growth—and by 2010, the third year of our journey, we took a bold step to turn ambition into reality: leasing a 2,000-square-meter facility, investing in state-of-the-art alloy casting equipment, and assembling a team of master artisans whose hands carry the same dedication to excellence. Overnight, we evolved from a trusted trading partner to a fully integrated design, manufacturing, and distribution powerhouse—owning every step of the process to ensure the quality our clients relied on, from sketch to shipment.

Today, our portfolio spans the full spectrum of fine jewelry: exquisitely crafted necklaces, earrings, rings, brooches, bracelets, body chains, and hair accessories, each piece bearing the mark of our dual heritage—Sarah and Eric’s trade wisdom and our artisans’ technical mastery. But we didn’t stop there. Knowing that our B2B partners need more than just jewelry, we expanded our offering to include curated supplementary products—from protective masks to cosmetic cases, silk scarves, jewelry boxes, and tote bags—all sourced with the same rigor we apply to our jewelry, so you can streamline your supply chain with one trusted partner.

For over 20 years, we’ve grown not just in size, but in the trust we’ve built with clients across continents. We understand the unique demands of European luxury buyers and the dynamic needs of U.S. retail—because we’ve walked those markets alongside you. We don’t just sell products; we deliver solutions tailored to your business, whether you’re a TV shopping network, a boutique retailer, or a global brand.

The spark that started in 2005 still burns bright. We invite you—our fellow lovers of quality and collaboration—to visit our facility, share your vision, and build something extraordinary together.

Your next great jewelry partnership starts here.

Our Mission

At Ailice fashion, We believe jewelry is more than adornment—it’s a silent language of self-expression. Our mission is to craft accessible, on-trend accessories that turn everyday moments into statements, letting every wearer shine with confidence, authenticity, and a touch of sparkle that’s uniquely theirs. We’re dedicated to merging fresh design with quality craftsmanship, so your necklace, earrings, or ring doesn’t just complement your style—it tells your story, effortlessly.

To redefine fashion jewelry as a celebration of individuality. We design necklaces, earrings, and rings that don’t just follow trends—they empower you to set them. With a focus on innovative designs, ethical materials, and attainable luxury, we aim to make every wearer feel seen: whether it’s a dainty ring for your everyday grind or a bold necklace for a night out, each piece is crafted to be a reflection of your unique spirit.